Print Ads Review

HEINZ KETCHUP PRINT ADVERTISEMENT

EMOTION

The emotion that can be describe in the print ads is unsatisfied emotion. The board that resembles as a beef steak and fries is used to convey the message that the steak would be tasteless like the board if there is no Heinz Ketchup is used while having the beef steak.

IDEA

The idea is to tell the audience who view this print advertisement about the tasteless of the food shown in the image if it is consume without the Heinz Ketchup. 

CONCEPT

By using white plain table cloth and a glass of plain water to support the beef steak made from the board, the message is clearly shown as everything was plain. Everything shown in the picture was plain and tasteless for example the plain water is tasteless, the white table cloth shown no emotion as color can symbolic taste for example color red can be imagine as hot. On the bottom of the ads are being placed with a bottle of Heinz Ketchup so that audience who view the ads will have a leading line as the red colored bottle is dominant in the picture and since color red is isolated from the other colors and can be easily catch by the eye who saw it.

RATIONAL

The logic of the print ads is that any audience who saw this ads will surely understand the message that is being delivered to them when they saw the ads.